• Emma O'Brien

    Mindset Coach and creator of the Freedom FrameworkTM for Business Owners ready to kiss impostor syndrome goodbye - for good.

    I help entrepreneurs at all levels break free from the impostor trap so they can own their expertise and confidently step into the mission that's calling to them.



    Enhance your self-belief right now with my free audio

  • Hi I'm Emma!

    I'm a Mindset Coach, strengths advocate and RTT Therapist specialising in helping business owners break free from the impostor syndrome trap:

    • The dreaded thoughts that you're in over your head and it's just a matter of time before people find out.
    • Feeling like your success must surely be down to luck? Or mistake? Or some other reason?
    • The coping strategies and habits that feeling this way creates (hello overwork, perfectionism, avoidance and procrastination!)

    I 'waded' through my corporate career in HR, Organisational Development and Transformational Change with many of those feelings, I know first hand how much it holds people back and can sabotage success.

    I became fascinated with the phenomenon and discovering the strategies and approaches that can turn all of this around.


    Now, I uniquely incorporate subconscious transformation, strengths coaching and mindset work to help my clients get results.


    My focus right now is to expose and neutralise the phenomenon of impostor syndrome in the entrepreneurial space so that more business owners can fully step into the mission that’s calling to them.


    If you’d like to work with me follow the boxes below:

    Work with me One to One


    I offer a range of Rapid Transformational TherapyTM, Mindset and Strengths Coaching solutions.


    Group Programme: Believe!


    8 Wk Transformational Live Group Coaching Programme for business owners ready to kiss impostor syndrome goodbye for good.


    Mindset for Momentum Membership

    Mindset membership for business owners wanting to live to their strengths, be proactive about their mindset and keep moving forward in life and business.

  • One to One Solutions

    Mindset Coaching - Rapid Transformational TherapyTM - Strengths Coaching

    90 Day Break-Free Package

    This package has one aim and that is to help you break-free from impostor feelings for good. During 4 x 90 minute sessions we'll work on the 4 elements of the Freedom FrameworkTM Vision, Belief, Strengths & Habits.


    Includes subconscious transformation work using Rapid Transformation TherapyTM, Mindset & CliftonStrengths Coaching PLUS you have Voxer access to me for support throughout our time working together.


    £1500 (apply now for the last available places at this price)

    Strengths Discovery Deep Dive

    Discover your unique ‘superpowers’ - your natural talents and how you uniquely combine them - so that you can hone and leverage them to help you achieve your goals by being ‘more you’ whether you are:

    • Reviewing your services or business direction

    • Looking to make work more effortless and spend more time in your zone of genius

    • Working on ways to differentiate yourself so you stand out in your field

    • Wanting to understand yourself more deeply and how you naturally work best.

    You choose the focus that you need right now.

    Includes CliftonStrengths Assessment & Premium report, Strenghts Adventure E-Guide, pre-call questionnaire &

    1 x 90 minute "Deep-Dive" zoom call.



    Rapid Transformational TherapyTM (RTTTM)

    I offer RTT to help clients overcome a range of issues and achieve higher levels of confidence and success in just 1-3 sessions


    Developed by leading therapist Marisa Peer, RTT is a scientific hybrid therapy which incorporates the most beneficial principles of Hypnotherapy, NLP, CBT and Psychotherapy and has emerged as a distinctive therapeutic approach that is extremely dynamic, fast and effective. It is designed to uncover the root cause of your issue/s, free you from any self-defeating beliefs/patterns and imprint new positive and powerful messages into your subconscious to produce permanent, life changing results.


    21 Day package of 1 x 2hr RTT session, Personalised 'rewire' Recording and post session follow-up


    £500 (multiple session discounts available)

  • Believe!

    8 Wk Transformational Live Group Coaching Programme for business owners who are ready to kiss impostor syndrome goodbye for good.

    Did you start your business with big dreams and a vision of who you'd become, only to find you still:

    • See other people doing what you do and instantly think you're not as good.
    • Never feel qualified or experienced enough.
    • Think your achievements are down to being in the right place, at the right time or knowing the right people.
    • Find yourself worrying that you won't live up to other people's expectations of you.
    • Doubt your knowledge and ability and fear people will 'call you out'.
    • Never feel fully satisfied with what you produce or achieve.
    • Wonder if the next course/qualification, or the one after that will 'hit the spot'.


    • You really care about what you do, you're passionate and you want it be a success.
    • You're frustrated and fed up of holding yourself back and not achieving your potential.
    • You're done with not feeling fulfilled no matter how hard you try, it's exhausting!
    • You're also done wasting time and money on courses and qualifications, you know the shift that needs to happen comes from within, not from learning more skills and knowledge.
    • You're ready for a different way, a better way that helps you rapidly transform this and you're ready for help to do this!!!

    Over 8 Weeks we focus on the 4 Transformational Elements of the Freedom FrameworkTM  

    • Vision Learn how Impostor Syndrome is impacting you, create a vision for yourself and set intentions for the results you're looking to achieve.
    • Belief Through a guided Rapid Transformational Therapy experience you'll uncover, reprogram and upgrade the subconscious beliefs that are holding you back.
    • Strengths You really know you're enough when you know your strengths! You'll take a strengths assessment and receive a detailed report to learn your strengths 'DNA', I'll help you identify and claim your unique "superpowers" AND learn how to use them.
    • Habits learn all about the habit traps you've been caught up in and implement the strategies to change them

    Through weekly coaching and accountability you'll have the opportunity to tackle resistance and 'mindset monkeys' as they come up, stay focused, on track and making the progress you want to see.


    "Believe is such a transformational course. Emma is the key to this transformation. She is approachable and knowledgeable and has crafted this course in a way that gently helps you overcome your imposter feelings. I have gained so much more from this course than I imagined." Kelly Neale, Birth Doula & Antenatal Teacher


    "It will catapult you into the vision you have for yourself" Alex Platt Facebook Ads Strategist


    "Emma’s believe programme is sensational" Rachel Allen Finance Coach


    Limited group sizes (10 -12 max)


    Join the wait list for October round £1111*


    * includes 1 month free membership to Mindset for Momentum post completion

  • Mindset for Momentum Membership

    Membership for business owners who want to live to their strengths, be proactive about their mindset and keep moving forward in life and business.

    This is for you if:

    • You know working on your mindset is key to your success and the life and business of your dreams. 
    • You'd love accountability and support ‘on tap’ to help you through the wobbly times and keep you on track 
    • You reckon doing this work with others will be so much easier than alone (plus you'll be more likely to do it!)


    • Weekly Accountability to set your mindset intentions, review, learn and adjust.
    • The Monthly Focus to explore a different element of mindset designed to help you and your business develop and evolve.
    • A Monthly Group Coaching call to 'get unstuck', get help with repeating challenges and learn new strategies and techniques.
    • An ever growing bank of Resources and Hypnosis Audios created to meet your mindset needs.
    • A supportive community of like minded business owners on this journey together where you can go for help and support whenever you need it and celebrate your successes.

    Join NOW for at the super low founders rate of £11 / mth (will be £19/mth very soon)

  • Praise for my work

    Here's what some of my clients have to say....

    "My strengths coaching session was pivotal for my business"

    "My strengths coaching session with Emma was pivotal for my business and how I show up for my clients. Sometimes we need somebody else to help us sees the strength of our own strengths and how we can maximise them to grow and shine. The report was spookily accurate and Emma helped define what the findings meant for me and for my business."


    Sarah Handley, Parent Tech Marketing & PR

    "It will catapult you into the vision you have for yourself""

    If you've struggled with your mindset with your business - not just the airy fairy mindset stuff, but the deep fears about your success or failure, then Believe will not only move you past this so that you can start to take those steps that you deserve, it will catapult you into the vision that you have for yourself. A powerful journey that will change you for the better.


    Alex, Facebook Ads Strategist

    "I have a greater sense of self-belief then I’ve ever had"

    "It’s hard to put into words what a profound effect RTT has had for me in a relatively short period of time. I have a greater sense of self-belief then I’ve ever had and have been able to put that into practice with a positive outcome. Thank you so much Emma for helping me find my inner voice. Next stop the world!"



    "All I can say is WOW".

    " My Strengths coaching session with Emma far exceeded my expectations with so many light bulb moments it's difficult to narrow it down!

    Now I understand my strengths and how I best operate, I have far greater clarity in my overall business mission PLUS the knowledge of how best to achieve it with ease having previously wasted so much time focusing on how I thought I "should" be showing up and operating instead of working to my natural strengths.

    I would highly recommend understanding your strengths with Emma. It could quite literally be life changing"


    Sally Wright Brand Photographer

    "I would thoroughly recommend Emma if you are looking for a deep transformation"

    "I had a fantastic session with Emma who helped me let go of some limiting beliefs I had been holding onto for most of my life. Emma is warm and intuitive and she was able to quickly ascertain what was needed and how to guide me through the session. I would thoroughly recommend Emma if you are looking for a deep transformation and to step forward in your life."



    "Emma is a wonderfully intuitive therapist"

    "I have recently had an RTT session with Emma as I felt I was procrastinating a little in my business and had been too concerned about getting everything right before getting it out there and it was holding me back. After a sad year in my personal life I was also feeling a little lacking in confidence and as part of my role involves speaking in public I knew I needed a bit of help. Emma is a wonderfully intuitive therapist who understood exactly how to get to the root of my issue, I was amazed at what came up but we quickly got rid of it and now I am feeling so much more confident. Emma really cares and she has a lovely manner that quickly makes you feel at ease. It's difficult to measure success in a short space of time, but I know without a shadow of doubt that I am now in the right place to succeed in my business and am feeling much more confident. I would not hesitate to recommend Emma - RTT is truly revolutionary. "


    Nicky, Digital Marketer

    Praise for Believe!

    This programme is a must if you have feelings of impostor syndrome and have a negative inner critic talking to you daily! Emma helps you to move beyond this with insightful nuggets of wisdom that totally re-frame what you are telling yourself. I have learnt so much about my inner critic and how to change this narrative and understanding my strengths has been an eye-opener - particularly as Emma gives you a way to look at your strengths so you can see how to apply this to move forward in your life. It's a jam packed programme that gives so much information and practical work to do that you can't help but shift your mindset for good.


    Sharon, Nutritional Therapist

  • The Blog

    Thoughts, musings, and ruminations.

    What is Impostor Syndrome? Impostor syndrome is characterised by the feeling that you are being a fraud, you don’t have enough experience, you're a fake and it’s just a matter of time before people see that. Typical thoughts are “I am not good enough and everyone is better than me and they know...
    “I’m out of my depth, it’s just a matter of time before I’ll be found out" “Who am I to be doing this?” In a ‘zoom room’ of business owners at any level you’ll be hard pressed to find someone who hasn’t at some point felt the dreaded feelings associated with impostor syndrome. So what is it...
    Talk about a light bulb moment! This is something I’ve been passionate about for years but the fire ignited good and proper this weekend when I was at an event with 100 incredible female entrepreneurs and we were all asked to write down our strengths, weaknesses, opportunities and threats in...
    All Posts